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SUMO Search Tool

This tool relates English terms to concepts from the SUMO ontology by means of mappings to WordNet synsets.


English Word: 
Noun Synset: 100091977

Words: bait_and_switch

Gloss: a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

hypernym 101113068 - marketing, merchandising, selling

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