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A RetailStore is a MercantileOrganization that sells goods to customers who are end-point consumers, rather than to CommercialAgents who are buying the goods in order to resell them at a higher price. This distinguishes retail stores from wholesale establishments, where the purchasers are businesses or their representatives, as well as mail order or office buildings where transactions are facillitated but the consumer does not take possession of the item on the premises. More succinctly, RetailStore is the complement of WholesaleStore, which is the class of MercantileOrganizations that sell goods to the general public.
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