| Brand(brand) | brand, brand_name, marque, trade_name | 
| appearance as argument number 1 | 
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| (documentation Brand EnglishLanguage "Brand refers to a unique design, sign, symbol, name or a combination of these that is employed in creating an image that identifies a product that differentiates it from its competitors (BusinessDictionary.com)") | Hotel.kif 1289-1291 | |
| (subclass Brand ContentBearingPhysical) | Hotel.kif 1288-1288 | Brand is a subclass of content bearing physical | 
| appearance as argument number 2 | 
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| (termFormat EnglishLanguage Brand "brand") | Hotel.kif 1292-1292 | 
| appearance as argument number 3 | 
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| (domain brandIcon 1 Brand) | Hotel.kif 1327-1327 | The number 1 argument of brand icon is an instance of brand | 
| antecedent | 
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| (=> (instance ?BRAND Brand) (exists (?AGENT ?CREATION) (and (instance ?CREATION Creation) (result ?CREATION ?BRAND) (agent ?CREATION ?AGENT))))  | 
Hotel.kif 1301-1307 | 
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| (=> (instance ?BRAND Brand) (exists (?OBJ) (and (instance ?OBJ Object) (productBrand ?BRAND ?OBJ))))  | 
Hotel.kif 1294-1299 | 
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| consequent | 
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| (=> (productBrand ?BRAND ?OBJ) (instance ?BRAND Brand))  | 
Hotel.kif 1318-1320 | 
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